Update: 26.03.2025

Last week: 11 week 2025 (10.03.2025 - 16.03.2025)

Last full month: February 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 49 948 14.7% 14.5% 0.6 62 040 277 14.0% 21.2% 0.9 10.8%
MoM 169 193 0.7% 13.1% -0.3 209 228 981 0.4% 19.0% -0.9 5.4%
YTD 451 102 -18.0% 9.2% 0.5 559 130 577 6.8% 13.0% 2.1 -22.8%
MAT 2 348 199 -16.3% 9.8% 0.2 2 602 700 729 12.9% 13.3% 1.8 -17.9%
KAPSIKAM
WoW 14 419 5.1% 2.3% 0 12 484 911 5.8% 3.9% 0 7.1%
MoM 59 481 -7.9% 2.4% -0.1 51 052 500 -5.2% 4.1% -0.1 -2.2%
YTD 160 142 -20.7% 2.4% -0.5 135 843 701 7.3% 4.1% 0 -5.2%
MAT 782 328 -12.6% 2.4% -0.1 587 769 901 25.5% 3.8% 0.6 -10.5%
VIPROSAL
WoW 10 229 6.3% 1.5% 0 8 219 485 5.4% 2.4% 0 7.2%
MoM 39 697 -2.4% 1.5% 0 31 720 648 0.0% 2.4% 0 -1.8%
YTD 105 180 -35.0% 1.5% -0.7 83 362 643 -10.0% 2.4% -0.5 -5.6%
MAT 565 897 -30.3% 1.7% -0.5 395 966 154 13.5% 2.4% 0.1 -10.7%
SULFARGIN
WoW 1 332 5.5% 0.3% 0 1 357 151 5.3% 0.7% 0 6.3%
MoM 5 721 -9.2% 0.4% 0 5 632 227 -5.3% 0.8% -0.1 0.8%
YTD 15 355 -28.4% 0.4% -0.2 14 925 122 -4.8% 0.8% -0.1 4.7%
MAT 75 616 -40.1% 0.4% -0.3 68 370 863 -9.6% 0.8% -0.2 5.2%
APILAC
WoW 960 -7.8% 30.6% 1 835 012 -3.2% 74.9% 2.2 -10.9%
MoM 4 227 5.3% 28.4% -1.7 3 493 659 5.5% 71.7% -1.8 11.7%
YTD 10 804 -35.4% 29.5% -10.8 8 953 785 -14.8% 72.8% -4.9 -11.7%
MAT 52 801 -24.4% 29.7% -8.2 40 189 662 -1.6% 71.8% -3.2 -3.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 451 102 -18.0% 9.2% 0.5 559 130 577 6.8% 13.0% 2.1 -22.8%
KAPSIKAM 160 142 -20.7% 2.4% -0.5 135 843 701 7.3% 4.1% 0 -5.2%
VIPROSAL 105 180 -35.0% 1.5% -0.7 83 362 643 -10.0% 2.4% -0.5 -5.6%
SULFARGIN 15 355 -28.4% 0.4% -0.2 14 925 122 -4.8% 0.8% -0.1 4.7%
APILAC 10 804 -35.4% 29.5% -10.8 8 953 785 -14.8% 72.8% -4.9 -11.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 348 199 -16.3% 9.8% 0.2 2 602 700 729 12.9% 13.3% 1.8 -17.9%
KAPSIKAM 782 328 -12.6% 2.4% -0.1 587 769 901 25.5% 3.8% 0.6 -10.5%
VIPROSAL 565 897 -30.3% 1.7% -0.5 395 966 154 13.5% 2.4% 0.1 -10.7%
SULFARGIN 75 616 -40.1% 0.4% -0.3 68 370 863 -9.6% 0.8% -0.2 5.2%
APILAC 52 801 -24.4% 29.7% -8.2 40 189 662 -1.6% 71.8% -3.2 -3.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 49 948 14.7% 14.5% 0.6 62 040 277 14.0% 21.2% 0.9 10.8%
KAPSIKAM 14 419 5.1% 2.3% 0 12 484 911 5.8% 3.9% 0 7.1%
VIPROSAL 10 229 6.3% 1.5% 0 8 219 485 5.4% 2.4% 0 7.2%
SULFARGIN 1 332 5.5% 0.3% 0 1 357 151 5.3% 0.7% 0 6.3%
APILAC 960 -7.8% 30.6% 1 835 012 -3.2% 74.9% 2.2 -10.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 169 193 0.7% 13.1% -0.3 209 228 981 0.4% 19.0% -0.9 5.4%
KAPSIKAM 59 481 -7.9% 2.4% -0.1 51 052 500 -5.2% 4.1% -0.1 -2.2%
VIPROSAL 39 697 -2.4% 1.5% 0 31 720 648 0.0% 2.4% 0 -1.8%
SULFARGIN 5 721 -9.2% 0.4% 0 5 632 227 -5.3% 0.8% -0.1 0.8%
APILAC 4 227 5.3% 28.4% -1.7 3 493 659 5.5% 71.7% -1.8 11.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs