BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	49 948	14.7%	14.5%	0.6	62 040 277	14.0%	21.2%	0.9	10.8%
MoM	169 193	0.7%	13.1%	-0.3	209 228 981	0.4%	19.0%	-0.9	5.4%
YTD	451 102	-18.0%	9.2%	0.5	559 130 577	6.8%	13.0%	2.1	-22.8%
MAT	2 348 199	-16.3%	9.8%	0.2	2 602 700 729	12.9%	13.3%	1.8	-17.9%
KAPSIKAM
WoW	14 419	5.1%	2.3%	0	12 484 911	5.8%	3.9%	0	7.1%
MoM	59 481	-7.9%	2.4%	-0.1	51 052 500	-5.2%	4.1%	-0.1	-2.2%
YTD	160 142	-20.7%	2.4%	-0.5	135 843 701	7.3%	4.1%	0	-5.2%
MAT	782 328	-12.6%	2.4%	-0.1	587 769 901	25.5%	3.8%	0.6	-10.5%
VIPROSAL
WoW	10 229	6.3%	1.5%	0	8 219 485	5.4%	2.4%	0	7.2%
MoM	39 697	-2.4%	1.5%	0	31 720 648	0.0%	2.4%	0	-1.8%
YTD	105 180	-35.0%	1.5%	-0.7	83 362 643	-10.0%	2.4%	-0.5	-5.6%
MAT	565 897	-30.3%	1.7%	-0.5	395 966 154	13.5%	2.4%	0.1	-10.7%
SULFARGIN
WoW	1 332	5.5%	0.3%	0	1 357 151	5.3%	0.7%	0	6.3%
MoM	5 721	-9.2%	0.4%	0	5 632 227	-5.3%	0.8%	-0.1	0.8%
YTD	15 355	-28.4%	0.4%	-0.2	14 925 122	-4.8%	0.8%	-0.1	4.7%
MAT	75 616	-40.1%	0.4%	-0.3	68 370 863	-9.6%	0.8%	-0.2	5.2%
APILAC
WoW	960	-7.8%	30.6%	1	835 012	-3.2%	74.9%	2.2	-10.9%
MoM	4 227	5.3%	28.4%	-1.7	3 493 659	5.5%	71.7%	-1.8	11.7%
YTD	10 804	-35.4%	29.5%	-10.8	8 953 785	-14.8%	72.8%	-4.9	-11.7%
MAT	52 801	-24.4%	29.7%	-8.2	40 189 662	-1.6%	71.8%	-3.2	-3.5%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	451 102	-18.0%	9.2%	0.5	559 130 577	6.8%	13.0%	2.1	-22.8%
KAPSIKAM	160 142	-20.7%	2.4%	-0.5	135 843 701	7.3%	4.1%	0	-5.2%
VIPROSAL	105 180	-35.0%	1.5%	-0.7	83 362 643	-10.0%	2.4%	-0.5	-5.6%
SULFARGIN	15 355	-28.4%	0.4%	-0.2	14 925 122	-4.8%	0.8%	-0.1	4.7%
APILAC	10 804	-35.4%	29.5%	-10.8	8 953 785	-14.8%	72.8%	-4.9	-11.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 348 199	-16.3%	9.8%	0.2	2 602 700 729	12.9%	13.3%	1.8	-17.9%
KAPSIKAM	782 328	-12.6%	2.4%	-0.1	587 769 901	25.5%	3.8%	0.6	-10.5%
VIPROSAL	565 897	-30.3%	1.7%	-0.5	395 966 154	13.5%	2.4%	0.1	-10.7%
SULFARGIN	75 616	-40.1%	0.4%	-0.3	68 370 863	-9.6%	0.8%	-0.2	5.2%
APILAC	52 801	-24.4%	29.7%	-8.2	40 189 662	-1.6%	71.8%	-3.2	-3.5%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	49 948	14.7%	14.5%	0.6	62 040 277	14.0%	21.2%	0.9	10.8%
KAPSIKAM	14 419	5.1%	2.3%	0	12 484 911	5.8%	3.9%	0	7.1%
VIPROSAL	10 229	6.3%	1.5%	0	8 219 485	5.4%	2.4%	0	7.2%
SULFARGIN	1 332	5.5%	0.3%	0	1 357 151	5.3%	0.7%	0	6.3%
APILAC	960	-7.8%	30.6%	1	835 012	-3.2%	74.9%	2.2	-10.9%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	169 193	0.7%	13.1%	-0.3	209 228 981	0.4%	19.0%	-0.9	5.4%
KAPSIKAM	59 481	-7.9%	2.4%	-0.1	51 052 500	-5.2%	4.1%	-0.1	-2.2%
VIPROSAL	39 697	-2.4%	1.5%	0	31 720 648	0.0%	2.4%	0	-1.8%
SULFARGIN	5 721	-9.2%	0.4%	0	5 632 227	-5.3%	0.8%	-0.1	0.8%
APILAC	4 227	5.3%	28.4%	-1.7	3 493 659	5.5%	71.7%	-1.8	11.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца